As a student at Tulane University, you are required to complete two tiers of public service: the first as an underclassman, and the second as an upperclassman. During the fall semester of my freshman year I had a great experience augmenting my French minor by tutoring elementary school students at Lycée Francais. My French improved vastly as I communicated with the students, and professors who were almost entirely from France. It was an experience I often drew upon during my summer abroad. This fall, I was fortunate enough to find a service internship with MySpiltMilk.com, which closely aligned with my Communication and English majors and has shaped my post-grad ambitions.
MySpiltMilk.com is a New Orleanian music and culture blog that receives over 5000 visitors a week. Topics for articles range from Po Boy Fest to hot new Christmas albums. Initially, I would write about whatever band, event, or topic that was sent my way. Over time though, I managed to find my niche as an interviewer and reviewer of indie, hip-hop, and EDM acts.
An important part of the process was learning how to tell stories. I am constantly striving to find new music, so I peruse music blogs that occasionally have small features and interviews with artists. These write-ups are uninspired transcriptions of the conversation between the interviewer and the interviewee. All of the questions are predetermined, and as such, the pieces lack depth, a human dimension. At MSM I am pushed to find the story, think critically, and draw conclusions. It is a challenging but rewarding task. Ideally, I sit down with an artist well before their set or right after, so I have their full attention and can easily contextualize our conversation. However, due to issues with the phone chain that stretches from the PR person to the manager to the artist, interviews are often delayed, rescheduled, or just plain fall through. When that happens, I try to talk to the people who work behind the scenes at venues or production companies. I’ve gotten a lot of insight about the music industry from random personnel backstage while I’m waiting for an artist to meet with me. In the end, these conversations have been some of the most enlightening glimpses into the industry that I have gotten, and paired with my positive experience at MSM, I've realized what I want to do after graduation.
A few days ago I had the opportunity to renew my internship and did so without hesitation. As I look toward the future at MSM, I also reflect on all I have learned. Here are a few photos and snippets from pieces I've done over the past few months:
“After waiting over an hour to be taken backstage to interview Adventure Club, I received a text from someone who introduced himself only as “Shaggy.” He told me to meet him to right of the stage if I wanted a chance to speak with the Canadian producers. I pushed through an eclectic, neon crowd and caught the eye of a man with a thick beard and an electric blue hat with the brim bent up. Shaggy waved me in and we hustled to the back of The Howlin Wolf. I was then introduced to Leighton James and Christian Srigley, the technically gifted producers that make up Adventure Club.”
“With metaphors evoking the title —The Water(s)—interlacing the mixtape, Mick Jenkins forces listeners to ponder his intricate wordplay, delivery, and effect rappers can have on an audience. Floating lines that champion double cups of water and chalices of ginger ale instead of lean and Patron subtly clear a listener’s ears of the poison that Jenkins says is everywhere, especially the news and media. Many hip-hop heads are claiming Jenkins work is an instant classic, and after one listen of the Alabama turned Chiacgo rapper’s masterpiece, I could see why.”
“WE LOVE NEW ORLEANS! Dominic Lalli of Big Gigantic screamed at the Mad Decent Block Party last Friday, and all the audience could do was roar back. The feeling was mutual. Though A$AP Ferg got mosh pits raging and girls twerking, and RL Grime unleashed his signature 808-infused trap sounds, Big Gigantic stole the show. After releasing an EP five months ago to little fanfare, they were the act I’d expected the least out of. However, they easily came up with the best daytime set as they made their saxophone-fueled dance music feel live and impulsive."
-Justin Picard / Pico de Gallo / Pics